Brand Experience is about creating experiences through the senses, emotions, thoughts, and responses triggered by stimuli that connect back to the brand. THE RISKI, a hotel in the Bang Phlat area, has identified four key elements of Brand Experience as follows:
How Can Brand Experience Make Your Service Business Stand Out?
Sensory Experience
Or, creating an experience through the five senses consists of three key elements:
Physical Evidence – Everything that customers can see and physically experience.
Brand Element – The various elements that represent and communicate the brand.
People – The employees and staff who provide the service.
Emotions
Or, the emotions experienced by customers as a result of their senses and awareness, consisting of four key elements:
Satisfaction – Creating a sense of satisfaction by understanding customers’ needs and responding to them appropriately.
Over-expectation – Creating a positive experience that exceeds customers’ expectations by providing something they may not have specifically asked for.
Impression – Creating a lasting impression by exchanging ideas with customers, understanding their needs, and showing genuine understanding.
Engagement – Making customers feel like they are part of the brand, such as providing friendly, personal service that makes guests feel as though they are staying in a home away from home rather than simply being hotel guests.
Awareness
Or, awareness or the way customers think and perceive the brand, consists of three key elements:
Differentiate – Creating a unique point of difference for your service business.
Activities – Organizing activities that build meaningful relationships between customers and the brand.
Customization – Adapting and personalizing services to meet the individual needs and preferences of each customer.
Behavior
Or, creating experiences that encourage consumers to change their behavior from what they were accustomed to, making their lives more convenient and helping them enjoy a happier lifestyle.
THE RISKI HOTEL & RESIDENCE @BANGPHLAT STATION
46,359,359/2 ซ.จรัญสนิทวงศ์
77/1 บางพลัด บางพลัด กรุงเทพฯ 10700